Which application's primary business benefits include sales forecasts, sales strategies, and marketing campaigns?
A) CRM
B) SCM
C) ERP
D) All of these

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) applications are designed to manage a company's interactions with current and potential customers. They help in organizing, automating, and synchronizing sales, marketing, customer service, and technical support, which includes sales forecasts, sales strategies, and marketing campaigns. SCM (Supply Chain Management) focuses on the flow of goods and services and includes all processes that transform raw materials into final products. ERP (Enterprise Resource Planning) integrates various functions of an organization into one complete system to streamline processes and information across the organization, which may include aspects of CRM and SCM but is not primarily focused on sales forecasts, strategies, and marketing campaigns.

Which Application's Primary Business Benefits Include Sales Forecasts, Sales Strategies