What is an example of using cluster analysis in business to create target-marketing strategies?
A) Google search
B) First name information
C) Zip code segmentation
D) Last name associations

Question

Quizplus · Accepted Answer

Cluster analysis can be used in business for target-marketing strategies by grouping customers based on similarities, such as geographic location. Zip code segmentation is a common method for this, allowing businesses to tailor marketing efforts to specific areas.

What Is an Example of Using Cluster Analysis in Business