Neil Andrews is the marketing manager for the National Basketball Association. Neil analyzes and tracks his marketing campaigns to determine the best success rate per project for increasing ticket sales. Neil uses an internal KPI to track his marketing campaign success. Which of the following would be an internal KPI Neil would use to track his marketing campaigns?

Question

Quizplus · Accepted Answer

Marketing campaign ROI (Return on Investment) is an internal KPI that measures the efficiency and profitability of an investment, in this case, the marketing campaigns for increasing ticket sales. It directly reflects the success of the campaigns in terms of financial returns, making it a relevant metric for Neil to track internally.

Neil Andrews Is the Marketing Manager for the National Basketball