Cory Randle Is an MIS Manager for an International Consulting

Cory Randle is an MIS manager for an international consulting firm. Cory travels to different European countries where he implements news response tracking systems. Some of the metrics he uses to track the performance of his system include tracking the response time it takes to respond to Twitter posts mentioning the news station, as well as the speed and accuracy of content posted on numerous websites and social media sites. What type of metrics is Cory using to measure his system?

A) Customer satisfaction metrics
B) Efficiency metrics
C) Effectiveness metrics
D) Benchmarking metrics