Scenario 15.2
Coffee Emporium has been one of Canada's premium coffee shops for decades. Recently, the company has been losing market share to giant multinational corporations such as McDonald's, which has now moved into the coffee business with its signature McCafé. Coffee Emporium recognizes that the only way to stay relevant and competitive is to expand its business across international borders and capitalize on its brand recognition and loyalty. The company wants to start off in the United States (US) and the United Kingdom (UK) , where the cultures are somewhat similar to Canada's. Coffee Emporium will now be adapting its existing products for overseas markets without changing much else about its normal operations.
-Refer to Scenario 15.2. All of the following are advantages of Coffee Emporium hiring host-country nationals EXCEPT which one?
A) It is generally more costly than relocating expatriates.
B) Locals have more experience running the business.
C) Customers want to do business with companies/people they perceive to be local.
D) Local citizens also know the cultural and political landscape of the country.
Correct Answer:
Verified
Q45: Scenario 15.2
Coffee Emporium has been one of
Q46: Which of the following is a common
Q47: Scenario 15.2
Coffee Emporium has been one of
Q48: Scenario 15.1
From 2008, ForEx Inc. has shifted
Q49: In many European countries, including Germany, a
Q51: Scenario 15.1
From 2008, ForEx Inc. has shifted
Q52: In some countries, such as India, profit
Q53: Expatriates can be compensated for their services
Q54: Which country is most associated with codetermination
Q55: Which type of expatriate pay system is
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