Media effects refer to the influence that media can have on audiences and society at large, including in the United States. This includes how media can shape perceptions, attitudes, and behaviors. Choices C and D describe specific areas of study within media effects research, but do not negate the existence of media effects themselves.

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Media Effects

Question 69

Multiple Choice

Media effects

A) do not exist in the United States.
B) do exist in the United States.
C) explore the extent to which media coverage has a liberal bias.
D) explore the extent to which media coverage has a conservative bias.

Correct Answer: