Who defined the concept of McDonaldization?
A) Max Weber
B) Benjamin Barber
C) George Ritzer
D) Gordon Laxer

Name: Who defined the concept of McDonaldization? A) Max Weber B) Benjamin Barber C) George Ritzer D) Gordon Laxer
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George Ritzer introduced the concept of McDonaldization in his book "The McDonaldization of Society" where he describes the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world.

Who Defined the Concept of McDonaldization