A young couple went to China to teach English as a foreign language and were discovered by a marketing agent who was selling Western-style wedding packages. Soon they were featured on billboards and in magazines, and the company's sales skyrocketed as many young Chinese couples ditched a traditional wedding in favour of what was being advertised. What term would best describe this outcome?

Question

Quizplus · Accepted Answer

Cultural imperialism is the correct term because it describes the imposition of one culture's practices over another, in this case, Western-style weddings becoming popular over traditional Chinese weddings due to the influence of marketing.

A Young Couple Went to China to Teach English as a Foreign