The protestors at the Johnson Road blockade got a lot of media attention through their high-profile lawyer leader, and they got many cash donations from various supportive groups and unions to keep the protest alive. According to the textbook, what is this process called?

Question

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The process is called resource mobilization, which refers to the gathering of financial, human, and material resources to support a social movement or cause. In this context, the protestors are mobilizing resources (cash donations from supportive groups and unions) to sustain their protest.

The Protestors at the Johnson Road Blockade Got a Lot