The mission of Canada Without Poverty (CWP) is to eradicate poverty by promoting income security and social security for all Canadians; however, unless this organization can mobilize resources through media awareness and recruiting activists among the poor, nothing will happen. What term best identifies what CWP has to do to be successful?
A) mobilize resources
B) get media coverage
C) sow seeds of discontent
D) frame alignment

Question

Quizplus · Accepted Answer

Frame alignment is the process by which organizations like CWP align their activities and goals with the values and beliefs of potential supporters to mobilize resources and support, which is essential for their success in eradicating poverty.

The Mission of Canada Without Poverty (CWP) Is to Eradicate