Habir argues passionately that media consumers are not cultural dopes or passive robots. Which theoretical perspective on mass media are his views in line with?

Question

Quizplus · Accepted Answer

Habir's argument aligns with an interpretive approach, which emphasizes the active role of media consumers in interpreting and giving meaning to media content, rather than passively accepting it. This perspective views individuals as capable of critically engaging with media messages and constructing their own meanings, rather than being easily manipulated or controlled by media.

Habir Argues Passionately That Media Consumers Are Not Cultural Dopes