According to the textbook, what term is used to describe the process that is utilized on the Internet whereby companies offer small enticements to encourage viewers to "click through to a goal"?

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The term "web herding" is used to describe the process on the Internet where companies offer small enticements to encourage viewers to click through to a goal. This technique is aimed at guiding users towards a specific action or destination online, often for marketing or sales purposes.

According to the Textbook, What Term Is Used to Describe