Because of the two-step flow of communication, opinion leaders have the ability to filter media messages.

Name: Because of the two-step flow of communication, opinion leaders have the ability to filter media messages.
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Question

Quizplus · Accepted Answer

The two-step flow of communication theory suggests that media messages are first received by opinion leaders, who then interpret and pass on their own versions of these messages to others, effectively acting as a filter.

Because of the Two-Step Flow of Communication, Opinion Leaders Have