Firms that are unfamiliar with overseas marketing and firms that produce industrial goods orient their pricing solely on the basis of

Question

Quizplus · Accepted Answer

Firms unfamiliar with overseas marketing and those producing industrial goods often base their pricing on the costs of production. This is because they may not have enough information about the foreign market's pricing perceptions, competitive pricing, or how to segment the market effectively across different cultures or countries. Cost-based pricing is a simpler, more straightforward approach that ensures the covering of production costs and a margin of profit.

Firms That Are Unfamiliar with Overseas Marketing and Firms That