When Burger Boys an American fast-food company, wanted to market its burgers and fries in France, it was asked to import French mustard to the United States in return. This is an example of

Question

Quizplus · Accepted Answer

This is an example of countertrade, which involves the exchange of goods or services for other goods or services instead of for money. In this case, Burger Boys is asked to import French mustard to the U.S. in exchange for the opportunity to market its products in France.

When Burger Boys an American Fast-Food Company, Wanted to Market