A crucial problem confronting a seller in a countertrade negotiation is determining the ________ for the goods offered as payment.

Name: A crucial problem confronting a seller in a countertrade negotiation is determining the ________ for the goods offered as payment.
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Determining the potential demand for the goods offered as payment is crucial in countertrade negotiations because it affects the seller's ability to resell those goods for a profit or utilize them effectively.

A Crucial Problem Confronting a Seller in a Countertrade Negotiation