For most companies, trade shows and direct selling are the major components in the marketing communications mix.

Name: For most companies, trade shows and direct selling are the major components in the marketing communications mix.
Brand: Quizplus
Rating: 4.9 (55 reviews)

Question

Quizplus · Accepted Answer

Trade shows and direct selling are important components for some companies, especially in B2B markets, but for most companies, the marketing communications mix also heavily relies on advertising, sales promotions, public relations, and digital marketing.

For Most Companies, Trade Shows and Direct Selling Are the Major