When developing an international advertisement campaign, what is the first step of the process?
A) Compose and secure a budget based on what is required to meet goals.
B) Specify the goals of the communication.
C) Select effective media.
D) Execute the campaign.
E) Perform marketing research.
Correct Answer:
Verified
Q48: The sales force of a company that
Q49: Using newspapers or magazine ads as a
Q50: Using the Internet as a communication medium
Q51: An international marketing executive with a product
Q52: What is an example of the primary
Q54: In an international advertising campaign, what happens
Q55: Which element of the international communications process
Q56: _ is defined as the interpretation by
Q57: During which step of the international communications
Q58: During _, the message from the source
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