A manufacturer of sports bicycles uses various cycling legends and sports celebrities as brand ambassadors to promote its product in China. Bicycles in China are used mainly by the working class for commuting, not sports, so the promotional campaign was a failure. During which step of the international communications process did the manufacturer most likely go wrong?
A) information source
B) message channel
C) encoding
D) decoding
E) noise cancellation
Correct Answer:
Verified
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