In the context of international advertising, companies are moving from the commission system to a ________ system.

Question

Quizplus · Accepted Answer

Companies are increasingly adopting a reward-by-results system in international advertising, moving away from the traditional commission system. This approach ties the compensation of advertising agencies more directly to the outcomes and effectiveness of their campaigns, aligning the interests of the agencies with the goals of the companies they serve.

In the Context of International Advertising, Companies Are Moving from the Commission