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A Disadvantage When Using Home-Country Middlemen as Intermediaries in the Distribution

Question 42

Multiple Choice

A disadvantage when using home-country middlemen as intermediaries in the distribution process is the


A) large financial investment required.
B) limited control over the distribution process.
C) large managerial investments required.
D) limited number of retailers in the foreign country who can be reached.
E) large amount of commission.

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