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One Way to Get Around the Difficulty of Full-Market Coverage

Question 67

Multiple Choice

One way to get around the difficulty of full-market coverage in a country is to


A) seek significant penetration in major population areas.
B) avoid countries with multiple languages.
C) assess countries in terms of market segments, not geographic segments.
D) keep marketing efforts to highly developed areas.
E) focus on the use of one channel.

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