Alcare Advertising has just signed a contract with Miramar cosmetics company to create ads for Miramar's products. Miramar wants Alcare to come up with creative ideas for its recent expansion into South Asian markets of India and Indonesia. In order to accommodate Miramar, Alcare has now opened offices in two Indian cities and one Indonesian city. In this context, Alcare is a
A) head hunter.
B) client follower.
C) bargain hunter.
D) bet padder.
E) risk avoider.

Question

Quizplus · Accepted Answer

Alcare Advertising is a client follower because it opened offices in new locations specifically to serve the needs of its client, Miramar cosmetics company, indicating that it follows its clients to maintain or expand its business with them.

Alcare Advertising Has Just Signed a Contract with Miramar Cosmetics