According to Everett Rogers, the element of time differentiates elements in the diffusion of new ideas from other types of communication research.

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Everett Rogers, in his Diffusion of Innovations theory, emphasizes that the element of time is crucial in differentiating the diffusion of new ideas from other types of communication research. Time is involved in the process through which an innovation is communicated through certain channels over time among the members of a social system.

According to Everett Rogers, the Element of Time Differentiates Elements