A European chocolate manufacturer received several complaints from customers about the quality of its products when it began selling them in a tropical country. The firm had to repackage its chocolate bars with an extra plastic wrapper to protect it from the heat and dust. Which factor in the local market is most likely to have dictated the company's product adaptation in this scenario?

Question

Quizplus · Accepted Answer

Climatic requirements are most likely to have dictated the company's product adaptation in this scenario, as the additional packaging was necessary to protect the chocolate bars from the heat and dust typical of a tropical climate.

A European Chocolate Manufacturer Received Several Complaints from Customers About