A women's clothing company based in Singapore had to modify its clothes before introducing them in Iran, as it needed to meet the needs of the women who are generally expected to cover themselves completely as per societal norms. To adapt its clothes to Iranian markets, the company used opaque material and provided accessories like scarves. Which requirement has dictated the product adaptation?

Question

Quizplus · Accepted Answer

Cultural norms and societal expectations in Iran, which generally require women to cover themselves completely, have necessitated the adaptation of the clothing company's products.

A Women's Clothing Company Based in Singapore Had to Modify