Karyn, who is interested in marketing her company's diet products in Asia, studies the acceptable behavior, norms, and values in Asian markets as they relate to her product. In other words, Karyn is studying her product's ________ in the Asian markets.

Question

Quizplus · Accepted Answer

Karyn is studying the compatibility of her product in Asian markets, which refers to how well her product fits with the existing values, needs, and behaviors of the market. Compatibility is crucial for the successful introduction and acceptance of a product in a new cultural context.

Karyn, Who Is Interested in Marketing Her Company's Diet Products