Blue Lobster considered opening restaurants in China. However, the restaurant's labor union felt that since accepting tips by wait staff is considered in bad taste in China, they would face considerable income loss. Therefore, they demanded to know how employees would be compensated for this since a great portion of a typical wait staff person's compensation comes in the form of tips. Which barrier does a consumer services marketer face in this illustration?

Question

Quizplus · Accepted Answer

The barrier illustrated is cultural requirements for adaptation, as the cultural norm in China against tipping impacts how the restaurant would need to adapt its compensation model for employees.

Blue Lobster Considered Opening Restaurants in China