With franchising, a franchiser provides a standard package of products, systems, and management services, and a franchisee provides market knowledge, capital, and personal involvement in management.

Question

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Franchising is a business model where the franchiser provides the franchisee with a proven business concept, including trademarks, operational procedures, marketing strategies, and products, while the franchisee offers local market expertise, capital investment, and direct involvement in the day-to-day management.

With Franchising, a Franchiser Provides a Standard Package of Products