A company has just completed a marketing plan for entering eastern Europe. Included in this plan are budgets and sales and profit expectations. Which of the following phases of the international planning process has the company just completed?

Question

Quizplus · Accepted Answer

The company has just completed Phase 3 of the international planning process, which involves the development of a marketing plan, including budgets, sales, and profit expectations. Phase 3 is where the strategic decisions are translated into actionable plans.

A Company Has Just Completed a Marketing Plan for Entering