What market strategy usually means that the company sells to a buyer (importer or distributor) in the home country, which in turn exports the product?

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Indirect exporting typically involves a company selling its products to a buyer (such as an importer or distributor) in the home country, who then exports the products to the foreign market. This method allows the original company to enter international markets with lower risk and investment, as it relies on the expertise and resources of the intermediary to manage the export process.

What Market Strategy Usually Means That the Company Sells to a Buyer