Cho wanted to sell her custom jewelry made in China to the U.S. market, but she didn't have a lot of capital to get started, nor did she know how to get around import restrictions. She decided to give an American company the rights to produce and sell her products for a fee and gave them patent rights. Cho was pursuing which entry method?

Question

Quizplus · Accepted Answer

Licensing is the correct entry method in this scenario because Cho is giving an American company the rights to produce and sell her products for a fee, along with patent rights. This allows her to enter the U.S. market without a significant initial investment or the need to navigate import restrictions herself.

Cho Wanted to Sell Her Custom Jewelry Made in China