Estimating market potential in less-developed countries involves additional challenges, but most of the difficulty arises from the

Question

Quizplus · Accepted Answer

The primary challenge in estimating market potential in less-developed countries stems from the coexistence of three distinct kinds of markets: traditional rural/agricultural markets, transitional markets (which are in the process of modernization), and relatively modern urban markets. This diversity complicates market analysis and strategy formulation.

Estimating Market Potential in Less-Developed Countries Involves Additional Challenges, but Most