A review of the different approaches to multicountry research suggests that the ideal approach is to have local researchers in each country, with close coordination and networking between the client company and the local research companies.

Question

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Having local researchers in each country allows for a deeper understanding of cultural nuances, local market conditions, and consumer behavior, which enhances the quality of multicountry research. Close coordination and networking between the client company and local research companies ensure consistency in research objectives, methodologies, and data interpretation across different countries.

A Review of the Different Approaches to Multicountry Research Suggests