As a marketing researcher for his company, Rashid was tasked with determining the market size and growth rate of the company's new target market in a foreign country. He polled the sales manager for a similar company in the country, gathered information from government sources, and talked to his domestic manager. Rashid was using triangulation to help forecast demand.

Question

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Triangulation involves using multiple data sources or methods to investigate a single topic, enhancing the reliability of the findings. Rashid's approach of consulting different sources (sales manager, government sources, domestic manager) exemplifies this method.

As a Marketing Researcher for His Company, Rashid Was Tasked