________ is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful to marketing decision making.
A) Marketing reach
B) Market skimming
C) Marketing research
D) Marketing exposure
E) Target marketing

Question

Quizplus · Accepted Answer

Marketing research is the process that involves the systematic gathering, recording, and analyzing of data to generate information that is useful in marketing decision making. This definition aligns with choice C, distinguishing it from the other options which refer to different concepts within marketing.

________ Is Traditionally Defined as the Systematic Gathering, Recording, and Analyzing