Which statement is true about quantitative research?
A) It includes direct observation of consumers in choice or product usage situations.
B) It studies the dynamic interplay between peoples' feelings and their resulting actions.
C) It is generally associated with survey research that involves yes/no questions.
D) It includes recording consumers' first impressions about products.
E) It almost always uses open-ended or in-depth and unstructured responses.

Question

Quizplus · Accepted Answer

Quantitative research is often associated with structured forms of data collection such as surveys, which can include yes/no questions, Likert scales, or other forms of closed-ended questions that facilitate statistical analysis. This approach contrasts with qualitative research, which typically involves more open-ended, unstructured responses to explore deeper insights into behaviors, feelings, and attitudes.

Which Statement Is True About Quantitative Research