According to the text, today the real power of the Internet for international marketing research is the
A) reduction in the time required for completing primary research.
B) reduction in the cost of conducting primary research.
C) increase in the reliability of the surveys conducted using the Internet.
D) ability to overcome legal barriers to conducting primary research.
E) ability to easily access volumes of secondary data.

Question

Quizplus · Accepted Answer

The real power of the Internet for international marketing research lies in its ability to easily access large volumes of secondary data, which can significantly enhance research efforts by providing readily available information.

According to the Text, Today the Real Power of the Internet