The text describes four kinds of company-agency-customer relationships that might be used to bridge the cultural barrier that is present in most international marketing research. Which is deemed to be best suited for managing the cultural barrier across the chain of communication?
A) company-agency-customers
B) company-agency-local agency-customers
C) company-foreign agency-customers
D) company-foreign agency-Internet-customers
E) company-Internet-customers

Question

Quizplus · Accepted Answer

Option B, company-agency-local agency-customers, is considered the best approach for managing cultural barriers in international marketing research. This model involves a local agency that understands the cultural nuances and can effectively communicate with both the company and the customers, thereby bridging the cultural gap more efficiently.

The Text Describes Four Kinds of Company-Agency-Customer Relationships That Might