What poses a major challenge to international marketers while dealing with counterfeiting?
A) the ease with which consumers can tell the difference between real and counterfeit products
B) the theft of products by pirates during shipping
C) government regulations legitimizing counterfeiting
D) the collusion between contract manufacturers and illegitimate sellers
E) the widespread availability of duplication software

Question

Quizplus · Accepted Answer

The collusion between contract manufacturers and illegitimate sellers poses a major challenge as it can lead to the production and distribution of counterfeit goods, making it difficult for international marketers to control and protect their brand integrity.

What Poses a Major Challenge to International Marketers While Dealing