Kyle recently transferred to Norway and is working with Britt on a marketing idea, but their different approaches have created a quandary. If Kyle doesn't understand Britt's customs, he is more likely to evaluate Britt's behavior by relying on what is familiar to her.

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If Kyle doesn't understand Britt's customs, he is more likely to evaluate Britt's behavior by relying on what is familiar to him, not her. This is due to ethnocentrism, where individuals use their own cultural norms as a standard.

Kyle Recently Transferred to Norway and Is Working with Britt