The marketing orientation at KB Komponents is based on the belief that consumers and businesses alike will not buy enough without some prodding on the part of the company. Which marketing orientation does this demonstrate?
A) distribution
B) buying
C) production
D) time
E) selling

Question

Quizplus · Accepted Answer

This belief aligns with the selling orientation, which posits that consumers and businesses will not purchase enough products unless they are aggressively promoted and sold to.

The Marketing Orientation at KB Komponents Is Based on the Belief