Selena works for a U.S.-based manufacturing company that wants to build a plant in Indonesia. Selena is concerned about the language barriers because she knows more than 300 languages are spoken throughout Indonesia. What is Selena's main concern?
A) ethnocentrism
B) linguistic distance
C) power distance.
D) aesthetics
E) individualism

Question

Quizplus · Accepted Answer

Selena's main concern is linguistic distance, which refers to the challenge and potential communication barriers arising from the differences between the languages spoken in her home country (presumably where English is the primary language) and the multiple languages spoken in Indonesia. This can affect business operations, negotiations, and daily interactions.

Selena Works for a U