Jason is a marketing manager for a large breakfast cereal company. He knows that most people in China eat breakfast like everyone else in the world, but he also understands that they may not want the sugar-laden cereals his company is known for and he should consider promoting healthier cereal options instead. Jason is revealing cultural ________ as he makes his decision.
A) insensitivity
B) ethnocentrism
C) apathy
D) empathy
E) indifference

Question

Quizplus · Accepted Answer

Jason is showing cultural empathy by recognizing and respecting the differences in breakfast preferences between cultures and considering adapting his marketing strategy accordingly.

Jason Is a Marketing Manager for a Large Breakfast Cereal