Nathan decided it would be best for his company to introduce a low-calorie drink product into the South American market that is similar to other products already in place in the country. He felt this would lead to less resistance on the part of the South American consumer and the products would sell well. What type of strategy is Nathan using?
A) linguistic distance
B) cultural intolerance
C) planned change
D) unplanned obsolescence
E) cultural congruence

Question

Quizplus · Accepted Answer

Nathan is using a cultural congruence strategy by introducing a product that aligns with existing preferences and habits in the South American market, anticipating that a product similar to those already accepted will face less resistance.

Nathan Decided It Would Be Best for His Company to Introduce