Morrison Foods Has Decided to Introduce a New Line of Turkey

Morrison Foods has decided to introduce a new line of turkey products to the American consumer. Turkey steaks resemble beefsteak in taste and are leaner and healthier for a variety of reasons. However, the company is concerned that the product will not be accepted in America. If Morrison Foods follows a strategy of ________, they are more likely to have a successful introduction of the new product.

A) cultural shock
B) cultural adiaphora
C) cultural syncopation
D) cultural congruence
E) reverse culture shock