For an international marketer, the ________ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
A) competitive structure
B) economic climate
C) structure of distribution
D) environmental factors
E) controllable elements

Question

Quizplus · Accepted Answer

Controllable elements refer to aspects of a marketing strategy that the company can adjust or manipulate over time, including product features, price, promotion, and distribution channels. These elements can be altered in response to changes in the market, consumer preferences, or the company's goals, unlike external factors such as the competitive structure, economic climate, or environmental factors which are generally beyond the company's direct control.

For an International Marketer, the ________ Can Be Altered in the Long