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Kelly Reeves Is in Charge of a New Marketing Effort

Question 53

Multiple Choice

Kelly Reeves is in charge of a new marketing effort directed toward Peru. In order for her company to market effectively and distribute to all of Peru's major cities, Kelly must devise a logistics plan for crossing the Andes Mountains on a daily basis. Which of these foreign environment uncontrollable variables would be a chief concern as Kelly devises her firm's logistics plan?


A) price
B) product
C) geography and infrastructure
D) promotional strategies
E) channels of distribution

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