Angelica Wu is preparing a marketing plan for her company for the upcoming year's business activities. She knows that she should begin her plan by examining the variables she has some control over. These controllable variables would include price, product, channels-of-distribution, and

Question

Quizplus · Accepted Answer

The controllable variables in a marketing plan, often referred to as the "4 Ps" of marketing, include price, product, channels-of-distribution, and promotion. These are elements that a company can adjust and control to meet the needs of its target market and achieve its marketing objectives.

Angelica Wu Is Preparing a Marketing Plan for Her Company