Shondra McDonald, a marketing manager at a hearing aid manufacturing firm, is asked to review the marketing opportunities of her company in a foreign market. She is aware that she can modify certain elements of the marketing environment to suit the foreign market needs. She focuses her attention on the uncontrollable factors that might affect the firm's business prospects. Which of the following uncontrollable elements is most likely to affect the company's business prospects in the foreign market?

Question

Quizplus · Accepted Answer

The level of technology in the targeted market is an uncontrollable element that can significantly affect a company's business prospects in a foreign market. Factors such as pricing policies, research methodologies, promotional activities, and product distribution channels are generally within the company's control and can be adjusted to suit market needs. However, the existing level of technology in the market can influence product acceptance, usage, and the need for adaptations, making it a critical external factor to consider.

Shondra McDonald, a Marketing Manager at a Hearing Aid Manufacturing